Learning is part of a jigsaw comprised of many parts and everyone learns in different ways. Whilst these online personal and professional development courses are free for anyone to access over the internet, our full-day open courses are designed with group interaction at their heart. The feedback from our clients tells us that a significant proportion of the learning experience is gained from interacting with their peers during the workshops. If you are located in the United Kingdom and would like to attend one of the full-day open courses to engage in group learning with your ICAEW peers, please visit our upcoming full-day open courses page.

Develop your personal brand is one of the free CABA courses developed from research by Dr Hilary Lindsay, which identified career adaptability as a critical element of lifelong learning and professional development.

The research identified 5 attributes within career adaptability - engaging, exploring, experimenting, positive attitude and self-belief. Develop your personal brand along with our other professional and personal development courses will show you how to develop these attributes, helping you to shape your career and have the future you want.

What's this course about?

Everyone has a personal brand, a uniqueness that helps them stand out from the crowd - whether or not they're aware of it.  After all, we have qualities that shape and influence how people see us and how we see ourselves.

Our develop your personal brand course uses the latest tools and techniques to explore what makes a successful personal brand.  It also outlines how personal branding can help you manage how other people see you - both instantly and in the long term - as well as improve your confidence.

By completing this course you'll understand how personal branding is an essential aspect of career adaptability that can help you communicate more effectively and create good relationships in and out of work. It explains how you can use your strengths, skills, passions and values to send a clear, consistent message about who you are and what you offer.

What will you get out of it?

By completing our develop your personal brand course you'll learn how to undertake an open and honest review of yourself.  It will help you understand how others see you and to practise the skills you need to develop your personal brand and create a powerful first impression.

After completing this course you will be able to

  • Understand the importance of personal branding
  • Identify what sets you apart from others
  • Use strategies to build your personal brand
  • Use effective non-verbal communication
  • Use time management strategies
  • Reduce anxiety under pressure
  • Improve your social awareness and effectiveness
  • Design a plan to build your personal brand

Is this course for you?

Our develop your personal brand course is suitable for past and present ICAEW members and their families working at any level within the public, voluntary, corporate and private sector. It's ideal for anyone who wants to improve their confidence and communication skills in order to stand out and achieve their goals. Delegates will learn the skills to create a positive and lasting impression, showcasing their skills and strengths.

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