insight community

welcome to the community!

We’re excited to share what’s been happening across the first half of the year. From our first-ever in-person focus groups to insightful surveys and usability testing, your contributions have been invaluable. Thanks to your feedback, we’re learning more about the needs of our community and making real changes. 

Whether you joined a session, completed a survey, or shared your story, thank you. 

Here’s a look at what we explored, what we heard, and how your input is driving change: 

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in-person focus groups: health and hardship 

What we heard: 

  • Financial hardship is highly stigmatised, particularly at the beginning and end of careers, for small business owners, and those with family care or health responsibilities. 
  • Health and disability needs are broad and varied across the community. 
  • Isolation has a profound impact, leaving people in hardship disconnected and without a lifeline beyond their situation. 

What we’re doing: 

  • Developing campaigns to tackle stigma around seeking financial support, making client stories more visible and impactful. 
  • Exploring ways to provide community connections and peer support. 
  • Enhancing our website with preventative resources on financial and health support. 
  • Expanding our team: two new triage coordinators have joined, and we’ve introduced a new way to book calls with a support officer directly via email. 

 

website survey & 1-2-1 usability sessions 

What we heard: 

  • The structure and functionality of the caba website are solid, but visibility of content and tools could improve. 

What we’re doing: 

  • Removing pop-ups that distract from resources. 
  • Highlighting downloadable tools more clearly. 
  • Adding sub-menus to improve navigation. 

focus group: financial support application form 

What we heard: 

  • Some sections of the form felt cumbersome or unclear. 
  • Participants wanted clarity on why certain questions are required. 
  • Anxiety was raised about sharing financial details online. 

What we’re doing: 

  • Simplifying the form by removing unnecessary questions and improving explanations. 
  • Prioritising client choice and using your feedback to refine how we communicate about online applications and Open Banking. 
  • Introducing the Minimum Income Standard as a benchmark for assessing financial support. 

thank you!

Your input is helping us shape meaningful change across caba.
We couldn’t do this without you, and we look forward to keeping you updated as the year continues. 
 


download our updates 

caba insights community update #1.pdf

 

 
what you need to know

what is the insight community and the purpose?

The Insight Community is a revamped and improved version of our former Research Panel, created to ensure that caba’s work genuinely reflects the needs of our clients especially those facing hardship or health challenges. This community gives members the opportunity to share their insights, experiences, and challenges directly with us, so that we can design services and communications that are relevant, effective, and truly impactful. 

what will I have to do?

As a member of The Insight Community, you’ll help shape the future of our support—for you, by you. 

Once you sign up, you’ll get the chance to: 

  • Share your voice and lived experiences 
  • Take part in quick, easy surveys 
  • Join friendly focus groups or interviews 
  • Test ideas and give feedback on new services or messages 

You can take part as much or as little as you like. Whether you’ve got 5 minutes or 50, your insights will help shape services that really make a difference for people facing hardship or health challenges. Plus, we’ll do our best to make it interesting and even a little fun! 

what happens next?

Keep an eye out for communications from us about upcoming opportunities. From surveys to focus groups, or interviews around improvement to our support services – there’s lots of things to get involved in. You don’t have to sign up, but we ask that if you do, you make every effort to come along to the session. 

can I take part if I’m not eligible for support?

The community is open to anyone who is an ACA student, past and present ICAEW member, family member and ICAEW staff. 

If you’re not one of these and want to be involved, please contact [email protected]

how often will I be contacted?

We’ll only contact you when it matters — no spam, we promise! 

You can expect: 

  • A regular newsletter with updates, insights, and how your input is making a difference 
  • Invitations to take part in research projects, surveys, focus groups, or interviews when opportunities come up 

How often that is can vary, but you’re always in control. You can choose what to take part in and how often. No pressure — just your voice, your way. 

will it cost me anything?

Nope - it’s completely free to join The Insight Community! 

In fact, not only does it cost nothing to sign up or take part, but we also offer small thank-you incentives for some activities, like focus groups or interviews. It’s our way of showing appreciation for your time and insights 

can I unsubscribe at any time?

Absolutely - you’re free to leave at any time. 

Just drop us a quick message at  [email protected], and we’ll take care of the rest. No hard feelings — we appreciate any time you’ve shared with us! 

contact the research team

Have a burning question or want to know something specific? Click to email our research team. Alternatively, you can use the contact us page form.

email the team

become a caba champion

Volunteering is your chance to support fellow ICAEW members and their families by shining a light on the life-changing support caba offers.

find out more