Brand and Communications Manager - 6 month maternity cover

  • Full time (35 hours per week)
  • Salary: £35,000 - £40,000 per annum dependant on experience
  • Start date: September 2022

who are we?

As an occupational charity, we help the ICAEW community thrive by equipping individuals with the practical, emotional, or financial tools to manage whatever’s in front of them, from everyday situations to exceptional life-changing circumstances.

Our vision is that everyone in the ICAEW community can fully participate in life.

your role at caba

We have an exciting opportunity for a fixed-term period to cover maternity leave for 6 months. caba is evolving, and the Brand and Communications Manager role is crucial in helping the organisation support that journey.

This role will take on responsibility for leading the delivery of caba’s brand proposition through a unified communications strategy.  You will be responsible for raising awareness and understanding of caba within the community and beyond. As well as engaging with new audiences through brand storytelling and generating brand moments to help drive action and engagement.  Working to build strong relationships with audiences and help deliver the organisational strategy by building brand equity in all internal and external engagements.

Your key responsibilities:

  • Ensure caba’s brand is aligned to the organisation’s strategic direction and everything caba does, from marketing communications, culture, values, and innovation
  • Lead the development and implementation of a new set of brand values for caba, ensuring consistency and clarity; both for internal stakeholders in how they’re lived and breathed, as well as in a brand experience for external stakeholders
  • Oversee and contribute to integrated marketing and communications plans for key moments and campaigns; incorporating new channels and ideas that represent caba’s core idea to the best effect
  • Drive forward and oversee the delivery of a digital integrated PR strategy through an earned media plan focused on championing caba as a credible thought leader
  • Monitor and report on brand and organisational marketing performance, ensuring KPI’s are met, and deliver continuous improvement to help maximise brand equity

To be successful, you’ll have:

  • Previous line management experience
  • A strategic mind and have solid experience of marketing, PR and communications
  • An understanding of emerging trends, innovations and best practice and be able to recommend innovative ways to engage with our target audience
  • An ability to build strong working relationships with internal and external stakeholders

why caba?

You’ll enjoy up to 10% pension contributions, private medical insurance, income protection insurance and a generous holiday allowance.

We work in a flexible hybrid model - one that creates the opportunity to work in your own way from home, but also provides great opportunity to collaborate with our colleagues at our office. Many of our colleagues have varied working patterns so we’re open to talking about the flexible working arrangements that could work for you.


Take a look at the job description for full information. Applying is simple - send a CV and short application form, which shows us that you can make a success of the role. If you have links to any of your work we’d love to see it - simply put them at the bottom of your application form.

If you want to become part of a welcoming, inclusive organisation that values your ideas and input, we want to hear from you. 

If you have any questions about the role, please contact Lauren Rogers for an informal discussion.

*Your appointment is subject to an Enhanced Disclosure and Barring Service (DBS) check.

Brand and Communications Manager - MAT cover JD22.pdf


caba recruitment application form 2022.docx