Mary Jane joined CABA in November 2015. As Support Manager her role involves managing the team of Support Officers and Information and Advice Officers who are our frontline of supporting past and present ICAEW members and their families. Mary Jane has an extensive background in managing customer facing teams in social housing and is an expert in supporting quality service delivery with robust processes and procedures, contract management with partner organisations who deliver services to our clients, and managing staff teams to deliver their very best. Mary Jane is an experienced coach who has worked with staff members and Board members in a number of organisations to increase their personal effectiveness and achieve their goals.
Our staff are dedicated and highly trained individuals who provide high quality services in confidence.
Mary Jane Gunn
David has previously worked for the Social Services Department of Leicestershire County Council as a Welfare Rights Officer assisting clients across a wide range of benefits and tax credits issues and representing their interests at tribunals and appeals. He has also worked for the Citizens Advice Bureau. Along with casework responsibilities, David is responsible for managing CABA’s dedicated team of volunteers, supervising their work and providing support and guidance.
Paul is a Senior Support Officer, overseeing CABA’s response to new enquirers and liaising with our partner organisation. Paul previously worked at a Citizens Advice Bureau for a number of years as both a volunteer and then a money advice caseworker before joining the CABA team in 2012. He is a certified member of the Institute of Money Advisers, having completed his certificate in Money Advice Practice in 2013.
Suhel is the first point of contact for clients requesting support, ensuring their needs are fully understood, prioritising and identifying the services they require. He supports clients globally and conducts research to determine country specific needs which informs service design. Suhel has over five years’ experience working with individuals and families experiencing difficulty in a variety of agencies.
Cathy originally trained as a Registered General Nurse, working in the NHS for thirteen years. Following completion of a Social Welfare degree in 2002 she has held various posts within education supporting students with disabilities and with a third sector organisation providing support to mothers with post natal depression. Cathy is one of CABA’s carer support officers providing support to chartered accountants, their carers and dependents who have caring responsibilities.
Sara has worked as a benefits training officer for the Department for Work and Pensions and as a Welfare Rights Officer for carers in a social care setting with Leicestershire County Council. She joined CABA in 2010 as a carer support officer, providing practical and emotional support to eligible members who are carers; she specialises in offering advice and guidance on both home and residential care funding issues.
Jo completed a degree in Psychology in 2008 and has since held positions within secure care homes, with Alzheimer's Society and Stroke Association providing support to patients and their carers both in acute and community settings. Jo joined the Care Support team in 2017 who give advice and support to chartered accountants, their carers and dependents.
Dawn previously worked for the Citizens Advice Bureau for eight years as a money advice caseworker before joining CABA in 2013. She is one of our team of debt support officers, offering clients one to one support on all debt related issues. This includes providing budgeting advice, negotiating with creditors and advising on the options available to clients for dealing with their debts.
Melanie joined CABA in 2008. As a health and care support officer she works with a varied group of clients, from those who are unemployed due to health concerns through to those over pension age. Melanie ensures that clients are claiming any benefits they are entitled to and provides signposting to organisations and services that can provide additional services. Melanie has previously worked with adults with learning disabilities
As CABA's case management officer, Amanda is responsible for making referrals and maintaining contact with clients throughout their support to ensure all services are delivered in a timely and appropriate manner dependent on the individual client's needs.
Amanda has previously worked in the education sector as a community learning facilitator, teaching core subjects and life skills to young adults with learning difficulties. Prior to that she was an office supervisor for a domiciliary care company for the elderly and was instrumental in the expansion and growth of the business.
As one of CABA's case management officers, Paul is responsible for making referrals and maintaining contact with clients seeking counselling and emotional support, as well as liaising with our service providers.
Paul has worked in a number of NHS organisations, with experience of programme management, governance, regulation, and clinical audit. Paul also has qualifications within the counselling field.
Faye joined CABA in 2014. As Grants Officer Faye is responsible for managing the application, review and processes for all financial support (Grants & Donations). She ensures that decisions are implemented efficiently and are made in compliance of the Support Service Guidelines.
As CABA’s support administrator Kirsty provides vital clerical support to the Grants Officer, our team of Support Officers and Case Management Officers.
As Development Manager, Jessica uses research and data to build CABA’s support provision. Working across all internal teams, she ensures the wraparound support available to members is holistic, covering all facets of personal and professional wellbeing.
Jessica’s background in education and development has been cultivated in a range diverse settings from schoolteachers in Malaysia to restaurateurs in California. With an eye on uncovering client needs based on individual and cultural contexts, she develops support programmes that are relevant and innovative.
Engagement and Communications Team
Laura is the Learning and Development Manager for CABA overseeing the training department and working to develop further the learning opportunities available. Laura has a Degree and Masters in Psychology and has over ten years’ experience of production and delivery of training courses to a range of different client groups. She has previously worked with young offenders, delivering both group work and one to one work, as well as training staff in the development of resilience and the complex nature of human behaviour.
Alicia Gonzalez Ramos
Alicia is a Learning and Development Officer responsible for organising and co-ordinating CABA's open course programme across the country. Alicia has worked in the Learning and Development team for a number of years, originally as administrator, moving into the officer role in March 2017. Alicia's background has been in international insurance supporting the underwriting process and dealing with clients all over the world from South America to Africa and Middle and Far East. Alicia is passionate about wellbeing and is always looking for new learning opportunities to support the ICAEW community.
Henry joined CABA in September 2018 as the e-Learning and Digital Officer. Henry is responsible for turning our wellbeing courses into engaging online training that can be accessed any time, anywhere. Prior to working at CABA, Henry worked as a product designer for an e-Learning company making child protection and health and safety training for schools, businesses and charities all over the UK.
Kirsty joined CABA in March 2019 as Learning and Development Administrator. Kirsty is responsible for supporting the Learning and Development team in organising and coordinating CABA's open course programmes across the country. She liaises with wellbeing trainers, venues and the ICAEW community.
Kirsty’s expertise is in administration, customer care, and all aspects of client facing support for the delivery of exceptional office operations. Prior to joining CABA, Kirsty worked in the Pharmaceutical industry and with a coaching and development business working with large corporate organisations throughout the UK providing development and coaching solutions for individuals, teams and organisations at all levels.
Valeria is a Learning and Development Assistant responsible for organising and co-ordinating CABA training courses for firms and businesses. She has been part of the Learning and Development team since the beginning of 2019. Valeria's background is in administration and wellbeing, with over a decade of experience in both fields. As a qualified natural therapist, Valeria is extremely passionate about wellbeing and to support ICAEW members to live happier and healthier lives.
As Head of Marketing and Communications, Lauren is a passionate marketer, taking a proactive and innovative approach to promoting CABA’s services and engaging with ICAEW members and their families. Lauren is an experienced marketing and communications professional and has been working at CABA since 2012. She has previously worked within SME organisations in both the private and not for profit sectors including the pharmaceutical, healthcare, recruitment and automotive industries.
Rekha joined CABA in 2018 and is primarily responsible for raising the awareness of CABA through PR activity. Rekha has built up a wealth of marketing experience, previously working in the payments industry and for a large national governing body. In 2016 she completed her Diploma in Professional Marketing Level 6.
Charlotte joined CABA in September 2018. In her role she is responsible for delivering multi-channel marketing activities to increase awareness, engagement and understanding of CABA’s services. Prior to this, she worked for a consultancy providing marketing and fundraising support to a range of charity clients. She completed her CIM Professional Certificate in Marketing in 2017.
Jayne joined CABA in 2016 and is responsible for supporting the marketing team with the implementation of the strategic marketing plan to increase awareness, engagement and take up of CABA’s services. She has a broad range of experience in not for profit marketing and communications including working with homelessness and international development. Jayne’s communication expertise encompasses using digital and traditional marketing channels to inspire members, beneficiaries and supporters.
Carly joined CABA in 2018 and is responsible for planning and implementing marketing communications campaigns that drive awareness of the support available to ACA students, past and present ICAEW members and their families. Carly has a strong background in the charity sector, and prior to starting with CABA worked as a Communications Officer for Wood Green, The Animals Charity.
Chris is responsible for ensuring that CABA’s website and social media efforts raise awareness of our full range of wellbeing resources. Chris started designing and building websites in 2001, and has since built up a wealth of digital marketing knowledge, becoming a digital marketing consultant. In 2005 he began working specifically with accounting firms, consulting with hundreds of practices around the UK before making a move to CABA in 2014.
Charlee joined CABA in April 2019 as digital campaigns officer. She takes an innovative and creative approach to helping CABA promote its services and campaigns through digital tools to increase awareness, engagement, inspiration and understanding to our audience.
She has a strong digital background having previously worked at an exhibitions company as a Digital Marketing Executive for 3 years and is a Marketo Certified Associate and Google Online certified.
Ste joined CABA in January 2020 as a Digital Marketing Officer. He is responsible for planning and delivering the digital marketing strategy, raising awareness of CABA through our website and other digital channels.
Ste is an experienced marketing and communications professional and has worked across a number of different sectors, including healthcare and construction. Since 2018 he has focussed on digital marketing, helping clients with their online strategies before joining CABA.
Dan joined CABA in 2019 as a Content and Social Media Assistant. His main responsibilities is to assist in how we plan and organise the content we produce as well as looking after our social media channels.
In the summer of 2019 Dan graduated with a Business Management and Marketing degree, which particularly sparked his interest in consumer behaviour and the strategic management of the customer experience in a service industry.
As Head of Relationship Development at CABA, Donna leads the relationship development strategy, actively building and managing new and existing business relationships across multiple channels including ICAEW, firms & businesses and other business networks, seeking out opportunities to connect and support past and present ICAEW members across the globe.
Donna joined CABA in 2016 as Relationship Development Manager to manage the strategic partnership with ICAEW. She has a solid history of relationship and membership development in the not for profit sector and is a fellow of the Chartered Management Institute (CMI).
Karen is responsible for building and managing new and existing business relationships with ICAEW and other networks whilst managing and delivering new opportunities to connect and support past and present ICAEW members, staff, ACA students and their families.
Karen joined CABA in 2016 and her previous experience was in event management and learning and development roles in a variety of sectors.
Cynthia is responsible for building and managing business relationships across multiple global channels including ICAEW, firms & businesses and other business networks whilst seeking out opportunities to engage and support the global chartered accountant community. Cynthia has been with CABA since March 2016. She has a wealth of experience in the charity and IT sectors, working across cultures in her market research, segment marketing manager and communications roles.
Sarah joined CABA in 2018 as the Relationship Development Administrator and was promoted to Relationship Development Assistant in 2020. Sarah supports the Senior Relationship Development Officer and Relationship Development Officer with the delivery of events and engagement activity through ICAEW Central office and regional district societies. Prior to joining CABA, Sarah worked for a number of years in school business management and has also worked in adult education and Early Years Foundation Stage.
As the Projects Officer for Relationship Development Firms and Businesses, Liz is responsible for developing relationships and facilitating the delivery of CABA's services and support to ICAEW members and ACA students within Firms and Businesses to help their personal wellbeing. Liz joined CABA in August 2017 and prior to working at CABA she worked within a variety of sectors including events, construction and education, holding a degree in Media and Creative Industries.
Julie joined CABA in 2019 as a Learning & Development Assistant responsible for the co-ordination and delivery of training events for ICAEW UK and the regional district societies, Global ICAEW and Global firms & businesses. Julie has many years experience working in the not for profit sector where she worked for an international development charity leading on a programme of multi-channel marketing campaigns to engage and develop relationships with existing supporters.
Jen joined CABA in January 2020 as a Marketing Officer. She is responsible for planning and implementing the internal communications strategy and increasing awareness and engagement of CABA’s products and services.
Jen has a strong marketing and communications background, previously working for a mental health professional association. She completed her Marketing Week Mini MBA in 2018.
As the Senior Relationship Development Officer Gabi, and her team, are responsible for building and managing relationships and networks within Firms and Business. Showcasing and facilitating the services and support that CABA provides to ICAEW members, ACA students and their families.
Having studying Furniture Design and Craftsmanship at university Gabi developed a real passion for design, although her onward career took her into Consultative Sales & Business Development, working in a number of different industries from a non-profit membership organisation to language and cross cultural communication.
Working at CABA, has combined Gabi’s skill sets and experience with a service provision she feels passionate about and she is now enjoying the process of helping shape and grow the Firms & Business channel.
Evie joined CABA at the end of 2019 as Relationship Development Officer for Firms & Business and is responsible for developing new relationships, growing and raising awareness of CABA and our benefits to ACA members/ students within firms and businesses.
Evie has 5 years’ experience within Business Development and Account Management roles. Prior to CABA, Evie worked for a wellbeing company supporting large organisations worldwide with their healthcare.
Gareth joined in November 2019 and is responsible for building and developing new and existing relationships for firms and businesses, whilst promoting the benefits of CABA for past and present ICAEW members, staff, ACA students and their families.
Having studied Performing Arts at University, Gareth has gained a strong background in communicating and has a real passion for networking and developing relationships. Prior to working for CABA, Gareth’s experience has been in B2C and B2B sales, Management and Performing Arts.
Neena joined CABA in August 2020. As Marketing Officer, she is passionate about increasing awareness, engagement and understanding of CABA’s services through integrated marketing campaigns.
She has a wealth of marketing experience across the Charity, Education and Public Sectors. Prior to CABA, she managed the production and marketing strategy for educational resources, designed to achieve successful outcomes for children across the UK.
Caroline is interim Head of Marketing and Communications (covering maternity leave), responsible for generating awareness of CABA’s services amongst the accountancy community. She has worked in marketing for over twenty years, in a variety of brand, advertising and leadership roles. Before joining CABA, she was Head of Marketing for wellbeing charity retailTRUST and for CAF, the charity that offers support to both donors and charities. She has also held a number of marketing roles at American Express and Royal Mail. She holds the CIM postgraduate Diploma in Marketing and the IDM Diploma in Direct and Digital Marketing and is working towards her Chartered Marketer status.
Finance and Resources Team
Rob joined CABA in 2009, having previously held finance and IT roles in the Corporate and Trust service sector. His responsibilities include providing financial information to both Management and Trustees to inform operational and strategic level decision making and ensuring compliance with statutory reporting requirements. He is secretary to the Audit and Risk Committee and the Investment Committee. Rob is a member of the Association of Chartered Certified Accountants (ACCA).
Mariyam joined CABA in September 2016. Mariyam has experience of working in not for profit sector and also in commercial environment as a Financial Accountant. She is member of Chartered Institute of Management Accounts (CIMA). Her responsibilities are to produce monthly management accounts and quarterly financial reviews for the management.
Jill joined CABA as our accounts assistant in 2010, assisting the management accountant with the day to day administration of the finance department. She has a varied financial background, including working in the public sector, sporting venues and engineering. In March 2014 she gained her Level 2 City & Guilds in bookkeeping.
Mike joined CABA in 2015 as an Information Systems Officer and began leading on data protection at the beginning of 2017. As Data Protection Officer and a qualified practitioner, Mike is responsible for overseeing CABA’s data protection compliance programme and its implementation, to ensure the ethical use of personal data and compliance with current legislation.
Hervé joined CABA in 2015 and is responsible to ensure CABA's continuous improvement focusing on business system utilisation and process development. His role also involves the facilitation of system training across the organisation as well process design and technology implementation. Before joining CABA, Hervé held various roles in Data Control and Project Support in service and manufacturing industries.
As Business Analyst, Samantha is responsible for providing insightful and reliable operational information that demonstrates progress against our strategy, the impact of our services and assists managers with making future business decisions. Samantha joined CABA in 2010 having worked previously with both data and analytics as a manager in the gaming and banking industries.
As office co-ordinator, Sue ensures the efficient running of our office by coordinating all facilities, equipment and office processes. Before joining CABA in 2009 she worked in a number of customer facing and administrative positions including working in car dealerships, hotels and manufacturing companies as well as undertaking a number of roles during sixteen years as a public servant.
Ketna joined CABA October 2017 and is responsible for providing HR Support and advice within the organisation. She is also responsible for the monitoring, evaluation of the HR function and demonstrate its impact on the organisation.
Before joining CABA, Ketna has 13 years' experience working in HR for Penguin Random House, Distribution site, with comprehensive knowledge in Employee Relations, Training, Payroll and Benefits.
Lee joined CABA in 2020 as an Information Systems Administrator. Her role involves helping with data reporting and analysis, and CRM systems administration. She is particularly interested in automation in Excel and other applications.
Jason joined CABA in 2019 as Head of IT, leading the IS Team in their business reporting, data protection and systems development activities. With a digital transformation roadmap, Jason will be leading on a wide variety of projects bringing enhancements to how CABA operates and services their clients through the introduction of new technologies.